I like a song called ‘Guwop’ by Young Thug featuring Quavo and Offset from Migos and Young Scooter. It’s nothing you will listen to if you like content and take-home messages from your music, just a bunch of 20-something year olds flowing over a beat that to be honest, is really, really good. It’s largely a homage to Gucci Mane, the Atlanta rapper who only recently left his troubled past behind, a figure that is synonymous with the explosion of trap music as a means of artistic expression for America’s most tough and deprived ghettos.
The song’s lyrics are a storyline that explains in detail the four young men’s business acumen, street credibility, attractiveness to the female population and ability to withstand large doses of drugs and scenes of violence, the typical content of new-age rap. Rap legend and recent social-critic Snoop Dogg, he of the ‘gin and tonic’ fame and one of rap’s most revered figures, has recently come out to mock the lack of authenticity and generic method of delivery the new generation musicians have adopted. Yet it’s the seemingly emptiness of their lyrics, that seems to endear them to the large swathes of their fanbases. With catchy beats, a simplistic rap style and a no holds barred approach to topics, the new generation rappers are disappointing, even annoying, older rappers but they are setting trends, smashing show attendance records and turning online presence into millions, and they’d pick that any day over deep lyrics and reduced fame and income.
I like Quavo’s verse the most in the song. He says nothing memorable, nothing special that’d make you wake up and feel like you should do more with your life, BUT its in how he says nothing that is how he hip hop’s hottest property right now. With an assured cockiness, he raps about “I took your hoe, ya dig? I told her hold the sig, had big bales, midget, now you can say I got millions” translation being that he can take your woman, and ask her to do what he wants and that he’s a Young Rich Nation aficionado, a label off their wildly popular brand. Yet for all my anticiapation, I rarely get to listen to his verse whenever the song is on, and I always have to keep repeating the song to hear him rap about getting money every morning like a syndicated breakfast show host attends to his job. I saw a while ago that the reason you see a lot of your favourite car is because what you focus on, you see more of. I don’t know why it doesn’t work with Quavo’s verse. It always hits me at Offset’s verse, rapping about having so much ‘ice’ on his wrist, it looks like a faucet, or at Young Scooter’s, talking about cooking dope with no stove.
Maybe I strain too hard, and I am looking forward too much, that when he starts his verse with his distinct ‘Atlanta-nese’ accent, I forget to live in the moment and hear him do what he is paid so much to do. I think I’ll not put too much thought into listening to his verse, as I will enjoying the rest of the other rappers verses. Then maybe I’ll finally get to see what makes Quavious Keyate Marshall, and his ilk, so good at what they do